Virtualization of the Patron Experience

Virtualization of the Patron Experience

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This very interesting article in USAToday about the future of retail and virtualization of the customer experience demonstrates how big data can affect and effect virtualized experiences for their patrons:

http://www.usatoday.com/tech/news/story/2012-08-05/future-retail-tech/56880626/1

Libraries compete with online information resources in much the same way the traditional retailers compete with online sellers.

Question ~ How will libraries adapt over the next ten years?

Robert Balliot for http://bestofpublib.wordpress.com

Discussion ~ My work in managing/developing online catalogs – with 20,000+ medical equipment / supply products and 7,000+ multi-website display products exceeded what library catalogs do and from an SEO standpoint would beat out Amazon for Google placement.  Traditional retail could not compete because of delivery and cost.  BestBuy is a great place to put your hands on tech, but the prices are much higher.  As e-commerce websites become more and more user-friendly – where you have good photos of products and good descriptions, the whole process ends up making all products into commodities with the lowest cost determining purchase.

With libraries, the focus has generally been on maintaining the status quo and keeping current bureaucracies in place until they can retire. This is not any different for any other bureaucracy – it is a natural inclination – not library specific to simply maintain.  With the focus on cost of maintaining services though, without innovation the perception of value diminishes.  One of the best things I have seen recently in libraries is the introduction of Makerbots as a library resource.  It is those sorts of high-priced shared resources that extend the value and bring people inside the library systems.

But, the issue does become lowest cost.  As we see transportation cost rise, the casual trip to the library could cost $10 in gas. What would $10 purchase virtually?  The associated costs of operating libraries – broken down between the people who continue to use them and the disproportionate number of people who don’t would add additional cost to each real visit.  As information becomes a commodity the lowest cost will determine where we purchase.  That does not mean that the value of libraries as a sense of place and source of inspiration does not add a real value to information consumption.

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Publib Topics – A Graphic Retrospective – April 2011

Beware Graphic Content Ahead!

 
This graphic image  or word cloud was created using Wordle. It is derived from the subjects and authors of postings in PubLib for April 2011. The size of the graphics is directly related to the number of un-weighted unique occurrences each month of the individual words represented. Most automated graphic processes that generate these types of word clouds use additional weight for H1 – H6 tags through feeds. These graphics are not processed with H1 – H6 tags. The titles and authors were copied to Notepad and stripped of all HTML before being run through the Wordle Java platform. The process is case-sensitive so Library is not the same thing as library.
 
The most prominent word without employing filters would have been Publib. Publib and Fwd were deleted from the plaintext files before processing. In addition, the Wordle program automatically disregards articles, conjunctions, and prepositions.
 
Publib Topics April 2011

Publib Topics April 2011

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Publib Topics – A Graphic Retrospective – February 2011

Beware Graphic Content Ahead!

 
This graphic image  or word cloud was created using Wordle. It is derived from the subjects and authors of postings in PubLib for February 2011. The size of the graphics is directly related to the number of un-weighted unique occurrences each month of the individual words represented. Most automated graphic processes that generate these types of word clouds use additional weight for H1 – H6 tags through feeds. These graphics are not processed with H1 – H6 tags. The titles and authors were copied to Notepad and stripped of all HTML before being run through the Wordle Java platform. The process is case-sensitive so Library is not the same thing as library.
 
The most prominent word without employing filters would have been Publib. Publib and Fwd were deleted from the plaintext files before processing. In addition, the Wordle program automatically disregards articles, conjunctions, and prepositions.
 
Publib Februrary 2011

Publib Februrary 2011

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Amazon in competition with libraries?

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Is Amazon in competition with Libraries or are Libraries in competition with Amazon?

In the Publib post Amazon in competition with libraries?Randall Yelverton of the Washington District Library directed our attention to this Publishers Weekly blog story:

    Funding remains steady in many systems for now, but we will be, and should already be, fighting against perceived irrelevance that will increase as digital subscription services allow people to curate massive personal media and information collections with great ease.
Library Books

Library Books

Book stores, large or small, aren’t analogous to libraries because you pay for every single purchase from a store. Subscription services are far more similar to a library because for a fee, just as you pay taxes to support the library, you can quickly access a media library, and there’s likely not waiting for the must-have title.

To which the Publib chorus responded ~

  • That said, pay-fer services, like that described here or Netflix or even big book stores, are no threat to libraries. They certainly haven’t caused reduced funding for libraries. ~ DARRELL COOK – Richardson (TX) Public Library
  • Publishers are going to be pushing back hard on this. Customers may find that their selection from the Amazon lending library will be pretty meager. Still, we shouldn’t be complacent. : http://www.pcworld.com/article/239859/amazon_kindle_ebook_lending_program_what_it_needs_to_succeed.html  ~ Sharon Foster
  • The fact remains that libraries must evolve. We must change the perception that, once people can easily check out books, audio books, and find information quickly and easily using their smart devices, that libraries will no longer be needed. What will or what are libraries morphing into? What will be our new/revised role in community when it is no longer “reading advisor”? How will City Councils and State Legislatures begin to view us as “essential” and not as a place to begin cutbacks? ~ Beth Carlberg -Lubbock Public Libraries
  • This very topic was the subject of the Infopeople webinar, “Libraries in a Post-Print World,” held yesterday, September 13.   I recognized several PubLibbers’ names among the attendees.  The webinar archive is here:   http://infopeople.org/training/libraries-post-print-world  ~ Nann Hilyard the library in Zion, Illinois

Amazon is a singular corporate entity. Libraries are at best an aggregate of like-minded interests loosely, yet passionately bound together by a system of professional ethics.  Like politics, all Libraries are local.  So, can we really say that Amazon is competing with any individual Library or are Libraries collectively poised to compete with Amazon?

The month of September 2011 marked some major changes in Amazon:

  • On September 21st –  Amazon Kindle kicked into Overdrive – making Kindle Books available at over 11,000 local libraries.
  • On September 26th – Amazon announced its digital licensing agreement with Twentieth Century Fox.
  • On September 28th – Amazon announced the availability of four new Kindle models including:
    • a pocket sized $79 version
    • a Kindle Touch version for $99
    • a Kindle Touch 3G for $149
    • and Kindle Fire for $199 that will play Video, MP3 and offer books

The financial markets responded well to these announcements:  http://www.google.com/finance?client=ob&q=NASDAQ:AMZN#

Each of these announced changes impact the aggregate of Libraries and individual libraries. 

- Amazon Kindle kicked into Overdrive – increases demand for Kindle titles and pressure on collection development budgets: 
  • I know that it takes a bit for new programs to work the glitches out but we have some pretty avid readers who have been waiting and watching for the Kindle app to appear.  I want to make sure I can help them when they appear on our doorstep. ~ Jan Cole – Duncan Public Library
  • Would anyone be willing to share the percentage of your annual materials budget that you allocate for e-books, or just the amount you budget for
    e-books? What is your population? – Diane Greenwald -Warwick Public Library (Ocean State Libraries)
His and Her Kindles

His and Her Kindles

As a proud owner of His and Her Kindles, I reviewed the Ocean State Libraries
 consortium offerings for Kindle.  The number of titles currently available for the 600,000+ card holders is: 4,046.  There is essentially no depth to the collection at this time nor any real value in searching it.  In contrast – using the no-contract free 3G access built into the Kindles, I can browse and sample over 1 million titles.

- The deal with Twentieth Century Fox means additional video titles are now available for Amazon to stream to all sorts of device – providing an on-demand library of over 100,000 titles. 

How many libraries can say they are able to provide the equivalent access?

-The new price point for Kindles – as low as $79 dollars with WiFi or $149 with free 3G means many, many more people will be able to afford Kindles. 

Amazon Prime is $79 a year. So, for a total investment of about $150, you have WiFi, and thousand of books and videos available – represent a big price drop from just a few months ago. And, the new Kindle Fire may potentially become the dominant streaming media device.

Publib contributors are not without ethical concerns over these changes  -

  • … that kind of seamless integration across your Amazon account has interesting (i.e. potentially alarming) implications about just how much Amazon is keeping track of its customers’ relationships with their public libraries. I’m not sure what I think about that yet. Does anyone have a read
    on that yet? ~ Will Porter – Dennis Memorial Library
  • … but I did note yesterday that your library books are listed in your Kindle account information, just like books you purchase, and can be sent to any device you own from there. Several of our patrons have already commented on the service on our FB page – one or two even praised how easy it is, so that’s a nice change… ;) ~ Robin Hastings – Missouri River Regional Library
  • So they’re definitely paying attention to what patrons are checking out and using that information for marketing. I wouldn’t be too surprised if they shared that information with others. Part of me wants to make a big point of letting patrons know that their Kindle checkouts aren’t anonymous, but I don’t really know that patrons care about that as much as I do. I know that while my librarian self finds it worrying my patron/customer self just doesn’t care.   ~ Andrew Fuerste-Henry Dubuque, IA

 But is Amazon competing with Libraries or are Libraries competing with Amazon?

 
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Sometimes a Catalog is Just a Catalog

Sometimes a Catalog is Just a Catalog :

 
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Question: What is the fundamental difference between e-commerce catalog websites such as – HomeDepot, Sears, Amazon, Target, and Walmart and online library catalogs using Horizon, SirsiDynix, Evergreen or III? 
 
Answer: Librarians don’t create HomeDepot, Sears, Amazon, Target, and Walmart catalogs (but they should).
 
Jobs

Working

One of my friends on Publib recently asked me if I thought there were employment opportunities for Librarians in e-commerce and what training would be needed to get a job. 

I think that is a good question to address here with all of the PubLib people.   I am a librarian and I have worked in e-commerce – web design, product development, training, data base management and SEO.  My former employment (after being a public library director) was as a corporate e-commerce manager. I redesigned a 6,000 product e-commerce website, created blogs and alternate websites for its products and within a year had moved it’s US rank in Alexa from about 60,000 up to around 7,000.  I took a year off to complete graduate studies in digital forensics (which I consider directly related to cybrarianship) and recently returned to e-commerce again to manage the databases and organic SEO for an international company with tens of thousands of products specializing in medical equipment and medical supplies.

 
Almost every college, University and technical school has some sort of a degree program now called something like New Media.  The New Media curriculum teaches things like web design, and SEO, and htm*, and programming languages, and social media construction – basically all of this stuff that makes up the web.   But, when all is said and done, what we create in e-commerce is a catalog – a catalog broken down into relevant, related categories with multiple access points and meaningful descriptions – so that the end-user can find what they want and we can get it to them efficiently.  There is a back-end tie to inventory, prices, features, descriptions, shipping, and various temporal factors.
 
traditional librarian

Traditional Librarian

How does that differ in concept from traditional library cataloging?  The argument could be made that traditional libraries do not charge their patrons and the cost / price feature of e-commerce products creates a completely different dynamic.  But, it really doesn’t.  Every professional librarian knows that nothing is free and although there is no direct charge to the patron finding a book in a catalog – the expenses are paid for up-front through Taxes and Tariffs and Fees (oh my!), Taxes and Tariffs and Fees (oh my!), Taxes and Tariffs and Fees (OH MY!).  Every library book has a tangible cost and there is a small markup that accounts for salaries paid to librarians.  The back-end is tied to inventory, prices, features, descriptions, shipping and various temporal factors.

 
The marketing dynamics of library catalogs and e-commerce catalogs may differ since there is no apparent immediacy to having a library catalog pay for itself.  E-commerce is result driven – the only reason to have a catalog is to facilitate sales and educate the consumer.  But, I believe the every librarian now sees how truly dynamic e-commerce web sites that sell books such as Amazon – by the very fact that they do need to see immediate results – have drastically outpaced the big Library catalogs.  So, although the marketing approach may differ, it really, really should not.
 
Soap Box

Soap Box

So, are there employment opportunities for librarians in e-commerce?  Obviously, there is for at least one.  The problem is Corporate America does not know what librarians can do for them. It has been left to me to explain to the company presidents I have  worked with that Libraries are, in fact,  sophisticated and dynamic inventory control systems – that work just like their supply chains.

Library Schools do not even know that they are training people to create catalogs for e-commerce.   But, they should and given the employment growth outlook for traditional librarianship, Library Schools should be touting the ability of their cataloguers to catalog, organize and describe everything.

 
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Library Security and Insecurity : Sacramento Public Library , Ocean State Libraries and The Library Connection

Library Security and Insecurity  – A Brief Risk Assessment

~ Robert L. Balliot, MLIS

Anne Frontino of the Haddonfield Public Library in New Jersey queried the PubLib Listserve about  privacy and possible misuse of library barcodes on smartphones remarking:

Our library is considering allowing patrons to use barcodes scanned onto their smart phones to check out books.  …    We have only had a few instances of patrons trying this method of checking out items, but we feel that there may be some privacy or other misuse issues lurking.

barcode

Responses varied from Manya Shorr of the Sacramento Public Library advocating for use of barcodes without requiring authentication  to Dale McNeill of the Queens Library advocating familiar authentication such as PINs.  

It was obvious that there is no universally accepted standard for securing library user information, yet privacy is a cornerstone of libraries, library ethics, and the library profession.  In fact, a privacy guarantee may be the one thing in the information age that sets libraries apart from other massive information resources.  It may be the singular added value that provides validation of libraries as a public service.

Library records and library use are afforded privacy protection by statute and / or published opinions in the fifty States and the District of Columbia. Many states have enacted Security Breach notification laws and Data Disposal laws that safeguard privacy. Library user privacy is also championed by the American Library Association  Code of Ethics specifically through Article III:  

We protect each library user’s right to privacy and confidentiality with respect to information sought or received and resources consulted, borrowed, acquired or transmitted.

These statutes, ethics and opinions can create formidable barriers to unlawful, unwarranted electronic discovery.  However, dramatic changes to the traditional library information environment have led to a general failure of libraries to provide security of library records and transactions and fulfill professional and statutory guarantees of privacy.  As a result of those dramatic changes, library usage represents a massive opportunity for legitimate and illegitimate electronic discovery.

In 2009 the HITECH Act was passed to specifically address privacy of health records in the United States in conjunction with HIPAA.  The process promulgated for securing privacy of health records could be effectively applied to safeguard library records – the technology is the same and the security issues are similar. Libraries and health care providers are both required to safeguard the privacy of user records.  Health care records and library user records are both defined as protected information resources.  But, unlike libraries as a result of HIPAA and HITECH the custodians of health care records must now undergo a risk assessment to identify how breaches of privacy may occur.

Enigma

Enigma Encryption Device

If risk assessments are not being conducted by libraries, how well are Libraries securing user information? Thousands and thousands of library records have been compromised and hacked. Nothing mandates risk assessment of library privacy and information security. Yet, the laws and opinions in all 50 states and DC define library user information as private and protected. 

What is the ongoing risk of exposing library user information? Huge. Three Library systems are reviewed here for the most basic levels of information security for users  – Encryption, Authorization and Authentication and Agency of ownership applied to Library Catalogs and Websites.

library Sacramento Public Library – Sacramento, California

The Sacramento Public Library serves  over 600,000  users with 28 libraries.  According to Manya Shorr, the SACPL also allows use of un-authenticated barcode images on smartphones as an alternative to a library card.

California Statutes :  Security Breach, Data Disposal and Library Records Privacy

Catalog – encore © Innovative Interfaces, Inc.

Encryption – The SACPL catalog employs https SSL for user login.  The catalog does not employ https SSL  for non-login searches.

Authorization and Authentication –  User login requires Barcode or User Name AND PIN

Agency – The SACPL  catalog employs third-party Google Analytics to track and store user information – script from SACPL catalog:  

var _gaq = _gaq || [];    _gaq.push(['_setAccount', 'UA-8159966-1']);    _gaq.push(['_trackPageview']);    (function() {      var ga = document.createElement(‘script’); ga.type = ‘text/javascript'; ga.async = true;      ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl’ : ‘http://www’) + ‘.google-analytics.com/ga.js';     var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(ga, s);    })(); 

Website – The SACPL Employs Google custom search – an outside agency not under control of SACPL which tracks and stores user information

Sacramento Public Library Risk Assessment –  Fail

Non-login catalog searches appear to be transmitted in the clear. Login catalog use and non-login catalog use is tracked by Google – a third-party not controlled by the SACPL.  Searches of the SACPL website employing Google custom search is third-party data collection not controlled by SACPL.  In addition, risk of in-person identity theft is compounded by reliance on staff to authenticate based on suspicion.  How is reasonable suspicion quantified and qualified with 28 libraries and 600K users?

library Ocean State Libraries – (library consortium)  – Rhode Island

The Ocean State Libraries (OSL) consortium (formerly CLAN) includes 49 public libraries of Rhode Island and over 500,000 user records.  In 2003 a long-term employee of the Warwick Public Library – the home of the Ocean State Libraries offices – was charged with stealing library user identity to obtain credit cards.  Each employee with access to the circulation modules of the consortium is able to access library records and personal information for other users of the integrated library system.  So, at the time when charges were filed all of the patron records for all of the libraries were potentially breached.  Subsequent meetings of the OSL voting membership  – library directors – discussed some of the security concerns of  retaining drivers license numbers and social security numbers within the database.  Some consideration of standardizing security of data was profferred.   Arguments were made that the easiest thing to do was not to require PINs or other authentication and leave data collection and retention as a decision at the local level.

Rhode Island Statutes :  Security Breach, Data Disposal and Library Records Privacy

Catalog –  encore © Innovative Interfaces, Inc.

Encryption – The OSL catalog uses https SSL to encrypt login to user accounts.  The OSL does not employ encryption for non-login catalog searches – all searches appear to be transmitted in the clear.

Authorization and Authentication – The OSL catalog does not require authentication of user accounts through a PIN – merely knowledge of a simple numeric 14 digit bar code. 

Agency – It is unclear how information is shared with external agents – however, patron data is shared throughout the consortium and is not compartmentalized.

Website – OSL website user information is shared with and tracked utilizing Statcounter.com – a service out of Ireland.

Agency - User information is shared with and tracked utilizing Statcounter.com – a third party service apparently managed out of Ireland.  Statcounter script is rendered as invisible, secreted tracking without informing visitors of its use within the website code – script from OSL website  :

 Start of StatCounter Code –>
<SCRIPT type=text/javascript>
sc_project=1420372;
sc_invisible=1;
sc_partition=11;
sc_security=”7885d9a5″;    . . .

Ocean State Libraries Risk Assessment –  Fail

No authentication of library catalog users – creating high risk of exposing user data. Non-login catalog searches appear to be transmitted in the clear without encryption.  Use of website employing Statcounter.com aggregation of user data is third-party data collection by an agency not controlled by OSL – with servers storing data about user sessions apparently located  in Ireland. Although security of patron records has been breached in the past, compartmentalization of records does not appear to have taken place.

library  The Library Connection – (library constorium) – Connecticut

Janus

Janus

The Library Connection serves  27 public and academic libraries  in the State of Connecticut.  The Library Connection librarians achieved some notoriety within the world of librarianship from their challenge to a National Security Letter and willingness to go to the mat along with the ACLU to defend the privacy of their users against law enforcement  in John Doe v Gonzales.   How does this library system employing librarians willing to secure and protect patron information from law enforcement review face user information security in general?

Connecticut Statutes :  Security Breach, Data Disposal and Library Records Privacy

Catalog - The Library Connection consortium employs the SirsiDynix integrated library system

Encryption - The login connection to the Library Connection catalog does not employ https  SSL.

Authorization and Authentication – A name and PIN or a barcode number and PIN are required for access to library user record.  However, since that information is apparently transmitted in the clear instead of encrypted using https SSL  – identity theft and harvesting of PINs with names and PINs with barcode numbers could be easily accomplished.

Agency - It is unclear how data is shared.  Library Connection privacy policy states

Information on non-Registered Library Users: No information is collected on library users who do not register as patrons. Some member libraries may collect the names of those who wish to use library computers to access the Internet. We encourage these libraries not to retain this information longer than three days.

Website - Immediately upon entering the Library Consortium website, user data is shared with and tracked by Google analytics

The Library Connection Risk Assessment –  Fail

No apparent encryption of library users logins. Non-login catalog searches appear to be transmitted in the clear.  Use of website employing Google analytics  is third-party data collection – an agency not controlled by the Library Connection – which appears contrary to the Library Connection policy on non-registered users.

Risk Assessment Summary -

The ongoing risk  to library user privacy is huge. This brief survey only touches on a few of the many current insecurities of library user information. Insecure user privacy practices represented in this brief risk assessment affect the privacy of over one million library users –  just at these three library systems. The privacy standards outlined by Article III of the ALA Code of Ethics may be comprised for convenience even by large library systems.   The ongoing erosion of user privacy in libraries to faciliate ‘ease of use’ by librarian and patron without regard to standard information security practices and ethics threatens the foundation of libraries as viable professional public services.

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The Google Generation and Library Skills

What the Google Generation Doesn’t Know or 

Get off of my Lawn!

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How has Google affected research skills?  Are library patrons getting the facts?  Are the facts they are getting ‘real’?   Do they know how to find information or what questions to ask? How is the technological immediacy of information balanced against quality?  Do rolling stones still gather no moss?  Many opinions were offered on these subjects and more when  Kevin O’Kelly of the Somerville Public Library asked Publib members:

         “is ignorance of the skills of the pre-Internet age limiting their (high school students) ability to function in the Internet age? ”

To which the Publib Chorus responds:

Thy cnt spl.  Vowels are a thing of the past. Seriously, they can’t spell. They can’t find things, sometimes even on Google because even Google can’t make heads or tails of what they are trying to say.   ~ Dusty Gres – Ohoopee Regional Library System  (editor:   SMS language avoids vowels)

Ay?

I was assisting a middle-schooler with her homework when I noticed she had written that the two official languages of Canada were English and Sumerian. I pointed out her mistake, but even if she had turned the homework in and gotten it wrong she would probably still have discovered that Yahoo Answers isn’t the best resource. And I don’t know about others in my generation, but I rarely find myself’ following the shiny blue hyper-links all over the place in some sort of internet-induced ADD rapture (unless it’s Wikipedia, in which case all bets are off – that site is an easy time-suck). ~ Theresa McNutt – Red Oak Library 

The truly disturbing thing is that back in the day, patrons who couldn’t use the book resources got no information and came to us for help.  Now they will actually get something with their poorly constructed search strategies and they’ll be happy about it.  It’s hard to educate someone who thinks they know what they’re doing. ~ emilie smart – East Baton Rouge Parish Library

. . .Often they finally do come to me, and the only thing left to do is to employ the backhoe method to help them.  I ask ‘what piece of information do you need to have when you leave that you don’t have now?’  … They are entirely too trusting.  They will believe anything if a search engine produces it.  They need to have that talk about not all is gold that glisters and not every search engine is righteous in its presentations.  They don’t know the difference between a site that is there to sell something and one that is there to provide information.  …  They are willing to show others–including librarians–how to manipulate the technology in exchange for being shown how to manipulate information.  Together, we have possibilities. ~ Kathleen Stipek –  Alachua County Library District   

As a member of “generation Google” I respectfully disagree.  It’s a vast  generalization to say that an entire generation (or all young people,  etc.) don’t know how to search online, use an index in a book, or any number of other assumptions. Some younger people don’t know how to do these things; that’s for certain. But neither do some adults. It’s unfair to say that, just because I grew up using computers and the  Internet, I don’t know how to use a library in the traditional sense; or  that I don’t know how to correctly and successfully search for
information online. ~ Amanda Dias – Rodman Public Library

I find that just as many middle aged and older adults have basic book finding and research questions as younger ones. ~ Jesse Ephraim – Roanoke Public Library

I have found that fewer young people have an understanding and appreciation of the Dewey Decimal system.  As we migrate to eBooks and other things digital, I also think about children reading about this strange system (Dewey) that was used to arrange an old technology (books) a long, long time ago, in a galaxy far, far away…. Which leaves me to wonder if Dewey will ever have a place in a completely digital world? … are the same basic skill(s) needed to find, use and evaluate information changing?

How would our ancient predecessors have handled a change in information technology?  It would be interesting to consider how the Roman era librarians of Alexandria would have handled the change from housing half a million papyrus scrolls to a lesser number of paper books.  What changes in society and technology would have effected them?  (And we all know how the changes in society, politics and history of their times influenced the end result of the Great Library of Alexandria.) ~  Dana L. Brumbelow – Alachua County Library District

 many people of ALL ages now just turn to Google and don’t go any further when looking for information. For me it’s really a question of reminding people that unlike the web, a book doesn’t just suddenly disappear, the way a website will if the internet connection is severed. ~ Teresa Eckford

Pretty much anything off the Internet, regardless of source, if it sounds remotely plausible, will satisfy many questioners. Certainly no one wants to wait the few minutes for a librarian to find the correct information in an actual reference book – just take whatever Wikipedia offers.  And it seems that many teachers, having grown up with the same attitudes, don’t have the sense to demand authoritative sources.  Or, perhaps, even to be aware that they exist.

One of my favorite books, “The Franchise Affair” by Josephine Tey rightly skewers the tabloid press of the 40s.  The crazy tabloids my grandmother subscribed to have move comfortably to the web. Batboy lives!  And I’m having a Martian love child next month!  
. . .  Often research skills are taught in school, but patrons want to take the easy way and have you hand them information.  I’ve encountered this often as a K-8 school librarian.  Several teachers complained to the principal that the students didn’t know how to find information or use the library.  This was after years of being taught how to do both.

I asked the teachers to bring classes in to see what the problem was.  The teacher would ask, “Where would you find information on XYZ?”  A room full of shrugged shoulders and vacant stares.I responded, “Really?  Where is the first place you would look for the information?”  Miraculously hands would go up and they suddenly remembered they would use the index to the encyclopedia and then locate the volumes indicated.  They would explain about the different Dewey classifications and using the OPAC. ~ Paula Laurita – Athens-Limestone Public Library 

 
Yellow Journalsim

Yellow Journalism

“Yellow journalism” goes back to the beginning of journalism! So do highly-regarded books that contained errors, slanted viewpoints, careful omission of important facts, etc.No matter what the medium, “logical fallacies” will always be common. Politics in general relies heavily on them, as do many other factors in life. Critical thinking can be taught, but the emotional and social variables that undermine the process can never be fully overcome.

 I would even suggest that the concept of “authoritative sources” in general tends to downplay critical thinking while appealing to emotion and social pressures.  ;)  Knowing how to manipulate the technology is an integral part of librarianship today.  Librarians should know more than the students in that regard, and should work hard to keep their knowledge current.  In most cases, that means studying on your own time for no pay, just as folks in other professions do.

. . . There are some simple ways to improve Google searches dramatically – when I have trouble finding things via Google, it’s usually because the information simply isn’t online, or it’s so obscure that it takes a lot of extra work (which is true of old style print searching, as well).  Though indexes are more precise, they are inherently much more limited. ~ Jesse Ephraim – Roanoke Public Library

The Pew Research Center [somewhere] discovered that, really, under-twenty-somethings aren’t really all that net-savvy. They found it a misconception that next-genners can fix a computer in their sleep. Stroll through any public library’s teen area and watch them actually try to find info by Googling – it’s laughable, sad even. I’m not sure Google gets enough credit in terms of info. organization. Its services just get a bad rep because of its users. ~ Michael Schofield

 
As professionals we should be aware of, and keep up to date on, both library(research) methods _and_ current information technologies. ~ Carl William Long –   Reading Public Library
 
 I think some patrons would love a drive through window! I my case as a public law library – “one divorce packet, no children, to go please.” ~ Virginia Eldridge  Grayson County Law Library

 What really gets to me about these kids-these-days-and-their-darn-computer-boxes discussions is the knee-jerk assumption that a different skill set is an inferior skill set. Lately I’ve enjoyed pointing people to Socrates’ Phaedrus, written around 370 B.C., in which he rails against the new technology of the printed word and its deleterious effect on the mental habits of future generations. David Malki, author of Wondermark, has a really good blog post about it here: http://bit.ly/fnDHxu     

Socrates

I assume that a listserv full of librarians isn’t going to side with Plato in condemning the written word, but he’s not entirely wrong. A dialogue with a knowledgeable person can be much more illuminating that reading a book written by that same person. Plato’s error is his failure to see that the written word has its own strengths to offset the ways in which it is inferior to the spoken word and his refusal to seek out and exploit those strengths rather than lamenting those inferiorities.

Computers have produced a cultural upheaval to rival that wrought by writing and we’re well the point of no return. We’ll better serve ourselves and our patrons by looking to fuse our competencies with those of the Googleites than by grousing about what the kids don’t know. ~ Andrew Fuerste-Henry – Carnegie-Stout Public Library

. . . this ability to synthesize information into thoughts (especially written thoughts) that young people seem increasingly to be missing. I’m not sure if it has to do with how, or where they are getting their information; whether the inability to use an index or to structure a good online search is part of the problem. But I do know it’s a very real problem. I see it all the time, both at work and when I serve as a judge for local debate tournaments.  ~ Tom Cooper – Webster Groves Public Library

I think this is probably the most significant point to be made on this topic, and gets to the heart of the matter. How to help patrons who don’t know they need help? ~  Mark Hudson  East Baton Rouge Parish Library

And teachers and the Internet and their assignments for children…. I can’t figure out if it’s Google-era teachers or old, seasoned veterans who apparently give assignments and say, broadly, “You need information from a book, from a magazine article, and something from the Internet.”  Period.  I used to think it was older teachers who really were backward and knew nothing of the Internet, but thought it was something that everyone was “doing,” so his/her students should “do” the Internet for an assignment, too.  But I’m not so sure.  Then again, having had experience as a parent, I’m not always sure if kids who say, “The teacher said I need something from the Internet,” and then volunteer no further info, despite the best reference interview I can muster, are telling the truth.  Maybe the teacher gave precise directions and exact websites to try.  (That does happen, in about 10% of the cases, or some ridiculously low percentage like that there one.)  Maybe the teacher spoke intelligently and well about How to Find Good, Accurate Information on the Internet.  Or not.  Or has never been in the public library.  Or perhaps has.

Hittites in Love

And then there are all the official documents sent home for parental signatures at the beginning of the year, baddly ritten with pore grammer an speling an runonsentencez, and who produced *those*, I wonder.  Google-ites, or Troglodytes?  (Amorites, Hittites, Jebusites, Hivites–oops, now I’m getting carried away with names from the Bible, and am risking political incorrectness in public.  Or on publib.  Stop me now!) ~ John Richmond – Alpha Park Public Library

A brief summation of the Google Generation thread, with abject apologies to the Rolling Stones. :) ~ Tongue firmly in cheek, ~ Sarah Howison  – New Richmond Branch Library 

(You! Kids!) Get off of My Lawn

They live on the Internet and they can’t read an analog clock
And they eat junky foods till you can hear all their arteries clog.
They trust Google way too much, and they don’t know how to use an index
They cite Wikis in their papers and good lord, I don’t know what’s next!

We say You! (You!) Kids! (Kids!)
Get off of my lawn!
You! (You!) Kids! (Kids!)
Get off of my lawn!
You! (You!) Kids! (Kids!)
Get off of my lawn!
Keep off the grass ’cause you’re not allowed
On my lawn!

Their phones are ringing Bieber in the library all of the time
They answer them out loud, ignoring all the posted “no cell phone” signs.
You say “Hang it up, kiddo, or I’ll have to ask you to depart.”
And they act as though you’ve stabbed them all the way down into the heart.

We say You! (You!) Kids! (Kids!)
Get off of my lawn!
You! (You!) Kids! (Kids!)
Get off of my lawn!
You! (You!) Kids! (Kids!)
Get off of my lawn!
Keep off the grass ’cause you’re not allowed
On my lawn!

They barely use a vowel, they communicate only in text-speak
And for all the sense it makes to us, they might as well be sending Greek.
We snoop around the stacks and assume that all their acts are obscene
No wonder they seem to think librarians are all kind of mean!

We say You! (You!) Kids! (Kids!)
Get off of my lawn!
You! (You!) Kids! (Kids!)
Get off of my lawn!
You! (You!) Kids! (Kids!)
Get off of my lawn!
Keep off the grass ’cause you’re not allowed
On my lawn!   ~ Sarah Howison  – New Richmond Branch Library

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