Marketing Library Books with Digital Media

I am studying information security and digital forensics  these days at my current University of choice. I browsed QA 76.9 for titles that interested me today and checked out the following books:

Information Security Principles and Practice  – Mark Stamp 2006

Hacking Capitalism The Free and Open Source Software Movement – Johan Soderberg 2008

Dependability Modelling under Uncertainty – Phillipp Limbourg  2008

Hacking – Tim Jordan 2008

Cognitive Technology Essays on the Transformation of Thought and Society – Walker and Herrman Eds.  2005

What did all of these titles have in common?  Nerdiness?  Perhaps.  Computer stuff?  Most certainly! But the most striking aspect of each of these books was that they had *never been checked out* before.

I like being able to be the first person to read a book.  The crackle of the spine and the new book smell. But, they had never been checked out. They had sat there waiting for someone like me for years to check them out. $200+ worth of books and processing unused.

The library was full of students.  Almost none of them were looking at a book.  They were all plugged into the learning commons and sporting smart phones and laptops and netbooks. They were checking their Facebook pages and Blackboard and texting and emailing and engaging in all sorts of social media. The stacks might have just been cubicle walls encircling their virtual activities in the meat space.

Were books being marketed to students?  You could easily find a ref librarian to help you and check your materials.  Stacks were labeled well and the collections were adequate, but the catalog was not prominent.  Maybe books were not being marketed to students.

There were many digital signs in strategic places around the library welcoming students back.  They all could have also been showing book covers of latest editions with call numbers to drive students to the materials.  The catalog could have been marketing books to the students. 

 There are so many opportunities to market books in libraries.  Use your digital sign systems.  Use your catalogs. Use your web sites. Use your words. Use your nerds!

There’s a book for that. Hopefully, books will still be in demand by future learners.

Best of PubLib 03.28.10

Best of Publib Current Topics and Archives

Provocative video suitable for all audiences coming soon

This edition of  Best of Publib covers  March 15th through March 28th 2010. This PubLib review and analysis includes questions about naming library rooms, thought-provoking discussions about new media archives , library materials security,  and our new poll on R-rated movie access. Some of the topics we will be reviewing include: 

Take our Poll!

Please join us on BestofPublib Facebook

The Publib Archives

The Publib archives from the Webjunction  listserve are available here:  Archives   Please note:  HTML is stripped out of achives. Compose in plaintext or richtext.

 bar

Best of PubLib 03.14.10

Best of Publib Current Topics and Archives

Video coming soon

This edition of  Best of Publib covers the weeks of March 1st  through March 14th 2010. This edition includes questions about collection development, thought-provoking discussions about  known inaccuracies in ‘non-fiction’ works , circulation manager duties ,  humorous anecdotes regarding blondes ,  and the impact of closing public school libraries: 

Take our Poll!  

Please join us on BestofPublib Facebook

The Publib Archives

The Publib archives from the Webjunction  listserve are available here:  Archives   Editor’s note:  HTML is stripped out of archives. Compose in plaintext or richtext.

 bar

Best of PubLib 02.14.10

Best of Publib Current Topics and Archives

Best of PubLib TV – Coming Soon!

This week  in  Best of Publib covers the week of February 8th through February 14th 2010. This week includes questions about public access computer security, thought-provoking discussions about sharing library buildings with community centers and government, distribution of e-book readers,  and our new poll on rewarding staff innovation and initiative. Some of the topics we will be reviewing include: 

Take our poll!

Please join us on BestofPublib Facebook

The Publib Archives

The Publib archives from the Webjunction  listserve are available here:  Archives   Please note:  HTML is stripped out of achives. Compose in plaintext or richtext.

 bar

Best of PubLib 02.08.10

Best of Publib Current Topics and Archives

weekly updateThis week  in  Best of Publib covers the week of February 1st through February 7th 2010. This week includes questions about collection development, thought-provoking discussions about social reference questions , library website development,  and changes to library employment qualifications. Some of the topics we will be reviewing include:

Take our poll!

Please join us on BestofPublib Facebook

The Publib Archives

The Publib archives from the Webjunction  listserve are available here:  Archives  

 bar

Best of PubLib 01.31.10

Best of Publib Current Topics and Archives

Video returning soon

weekly updateThis week  in  Best of Publib covers January 24th through January 31st 2010. This week includes discussions about the Broadband Stimulus Programs,  collection development, technology planning, library programming, access to archives,  and the effect of library reference poaching. Some of the topics we will be reviewing include:

  • Topic   »    Library Fines – Lynda Dydo in Los Gatos, CA wants to know who raised fines – What was the impact on revenue?
  • Topic   »    Author Meet & Greets –  Rhonda Jessup  in Whitby, ON Canada  wants to know how you introduce authors – What is most effective?
  • Topic   »    Employment applications – Kathleen McCorkle in Sedan, KS would like examples of library specific employment applications
  • Topic   »    Documented LJ Index Problems – Thomas J. Hennen Jr. in Racine, WI provides analysis of issues with LJ Index – Will the problems be answered or resolved?
  • Topic   »    program attendance question – Elizabeth Fraser in Charleston WV is looking for program statistics – Which programs are successful?
  • Topic   »    GED revisions? – Kevin O’Kelly in Somerville, MA wanted to know about GED updates – the NETLS Coordinator provided the answers
  • Topic   »    Astoria Library Birthday Party Invitation – Jane Tucker in Astoria, OR lets us know about the 118th Birthday of Astoria Public Library
  • Topic   »    Question for Frequent Travelers – Jennifer Ray in Cassopolis, MI wants to know how to predict the best deals on flights – Sharon Foster offered Bing
  • Topic   »    Church Partnerships? – Tony Ross in Washington, DC wants to know how to build relationships with local churches – Are there constitutional considerations?
  • Topic   »    CD shelving – Lynne S. Ingersoll  in Blue Island, IL is looking at functional storage and display for 3000 CDs – What works?
  • Topic   »    RFID Implementation - Andrea Taylor in Fullerton, CA wants your story on setting up RFID – What were the processes and pitfalls?
  • Topic   »    Challenges to newspaper index entries – Bruce Brigell in Skokie, Illinois relates the effect of newspaper archives that  disparage – What is the balance between public access and public disparagement? 
  • Topic   »    CD and DVD protectors – Margaret (Meg) Van Patten in Baldwinsville, New York wants to know what works best – How do you protect the data side surface of your DVDs?
  • Topic   »    which Speaker System to use – Amy Blossom in Ashland, Oregon wants a low-cost speaker system with portable mikes  for library programs – Which products work for you?
  • Topic   »    iPad and what it means to the library – Andrea Taylor in Fullerton, CA discusses the potential impact of the Apple iPad  on similar products and libraries – What do you think?
  • Topic   »    Tax season – Elisa Babel in Washington, DC provides a great link to Closed Stacks discussing  tax season effect on libraries and the types of tax filers librarians are most likely to encounter – How did libraries become in loco IRS ?
  • Topic   »    Social Networking and the Library – Jane Genzel in Muskego, WI wants to know how your library benefits from blogs, Twitter, Facebook and other social networking tools – How do you measure success?
  • Topic   »    New Blog: Quid est veritas? – Bob Watson in Lake Villa, IL has started a new blog offering his expertise on reference issues Quid est veritas?
  • Topic   »    Appointments for in-depth Reference Assistance - Theresa Grieshaber in Modesto CA is reviewing methods for exclusive reference services
  • Topic   »   PR/Marketing Masterpieces – Dinah Harris in Lexington, TN is presenting on library public relations and marketing at Tennessee Library Association Conference 2010  – What are some of your success stories?
  • Topic   »    Reference Question Poaching – What happens when a collegue interupts the reference interview with their own answers? How do you handle it?
  • Topic   »    Library Humor for the month of January was compiled in  Best of PubLib Library Humor
  • Topic   »    Get Connected now available - Diedre Conkling in Newport, OR  links to Broadband Stimulus Program information  
  • Topic   »    NTIA sending out 1,400 rejection letters! – James Casey in Oak Lawn, IL points to some of the faults in the bureacratic process – Are Broadband Stimulus Applications too complicated? Is resistance useless?

Take our poll!

Please join us on BestofPublib Facebook

The Publib Archives

The Publib archives from the Webjunction  listserve are available here:  Archives    Please note:  Archives remove html attachments.  Compose in plain text or rich text.

 bar

Best of PubLib ALA Midwinter Exhibit Hall Review

Best of PubLib at the ALA Midwinter Meeting Exhibit Hall Review

This week,  Best of Publib covered the ALA Exhibit Hall at the Boston Convention Center.   The HD video below includes hundreds of vendor displays.  We hope it will help you imagine the experience if you were not able to attend, or help refresh and reinforce what you learned.  

 
bar  

Boston Convention and Exhibition Center

The Boston Convention Center was an excellent venue for ALA. The train brought us to South Station - just a few minutes away from the hotels and convention amenities.   There are many local publishers and library suppliers within a short distance, so start-ups and unique product suppliers could present affordably.  And, Boston rocks!  The Freedom Trail, Duck Tours , along with world-class museums and libraries are within short distances of the convention center.  

The organizational effort by ALA and attention to detail by the library vendors was outstanding. It was easy to lose track of time on the exhibit hall floor amidst the panorama and noise.  It took on a casino / carnival atmosphere with prizes to win and vendors pitching their games. High above, you could use the Food Court sign as a directional beacon.  

Of all the hundreds of vendors represented, we chose to review five.  

The first is : I-Concepts which defines itself as Innovative Concepts for Nonprofit Organizations.  We could imagine many libraries outside of Boston benefiting from this service, along with fostering a general appreciation of local history archives.  If you are looking for a way to both encourage collection use and raise funds – i-concepts may be the answer. The Amelia Earhart print was fascinating.  

LibraryThing.com/forLibraries

The second  is : LibraryThing. Tim Spalding along with his gregarious black-shirted  horde truly represented the best of Open Source, Library 2.0 and viral marketing. They were eager to engage and highly entertaining.  

The third vendor is : LE@D-Lifelong Education @ Desktop from the University of North Texas   This group was absolutely charming and demonstrated infectious enthusiasm for their services. They dressed in some of the most colorful attire at the exhibit.  Le@D  provides highly affording library training. According to Director – Kevin Haney (in the middle with the green shirt) – costs are as low as $15 for a course! Enthusiastic library training –  Deep in the heart of Texas!  

New York Times

The fourth vendor is: The New York Times offering 50% off Home Delivery Service
 Marketing was conducted by On the Avenue Marketing Group with this excellent salesperson hawking half-price subscriptions. She may have been the hardest working individual in the exhibit hall. Yet, it was somehow troubling that this was the limit of representation of the New York Times publishing empire.  

III

The fifth vendor is: III – Innovative Interfaces Incorporated. III is one of the heavy hitters in the Library industry. Many libraries are dependent on their products and they have  a loyal base. I worked on two transitions to III – the first at Brown University from CLSI and the second at CLAN libraries from Horizon. I have used III for over twenty years and find it offers outstanding service. However, what I observed in the exhibit hall was troubling.  

The III booth was very well-appointed and designed with several interactive product displays. It supported a large group of associates to answer questions. Yet, few were actually engaged in discussions with anyone but their co-workers. A librarian approached two of the representatives to thank III for providing a pass to the exhibit hall. One of the representatives took a look at the librarian’s badge and said something to the effect of :

 “Well ______ must have been giving away those passes all along the east coast, we had another librarian from ____ stop by earlier “.

Then the rep rattled off a few names of people they considered important from that same institution and basically dismissed the librarian. There was no sales pitch. No offer to demo. Merely, a dismissal. 

Library Service, especially in the public library sector, ideally levels the playing field. Service is equal. In contrast, some vendor representatives have obviously been instructed to find out the station of the exhibit hall attendee, determine if they were of the buyer / influencer class and dismiss the others. Yet, the nature of libraries and librarians as technology consumers requires generating interest throughout an organization and getting everyone to buy in. If you have six vendor representatives at an exhibit and you don’t have a crowd around your people, then you should generate interest by engaging everyone.  All of the library vendors were start-ups at one point.   

bar  

The exhibit hall may be the most effective way to get hands on experience with some of the newest and most exciting products in the library world.  The meager twenty-five dollar entrance fee – or having an inside vendor representative hook you up for free makes the experience well worth the visit.  

Please join us on BestofPublib Facebook
  

The Publib Archives

The Publib archives from the Webjunction  listserve are available here:  Archives    

 bar

Follow

Get every new post delivered to your Inbox.

Join 183 other followers