Best of PubLib at the ALA Midwinter Meeting Exhibit Hall Review
This week, Best of Publib covered the ALA Exhibit Hall at the Boston Convention Center. The HD video below includes hundreds of vendor displays. We hope it will help you imagine the experience if you were not able to attend, or help refresh and reinforce what you learned.
The Boston Convention Center was an excellent venue for ALA. The train brought us to South Station - just a few minutes away from the hotels and convention amenities. There are many local publishers and library suppliers within a short distance, so start-ups and unique product suppliers could present affordably. And, Boston rocks! The Freedom Trail, Duck Tours , along with world-class museums and libraries are within short distances of the convention center.
The organizational effort by ALA and attention to detail by the library vendors was outstanding. It was easy to lose track of time on the exhibit hall floor amidst the panorama and noise. It took on a casino / carnival atmosphere with prizes to win and vendors pitching their games. High above, you could use the Food Court sign as a directional beacon.
Of all the hundreds of vendors represented, we chose to review five.
The first is : I-Concepts which defines itself as Innovative Concepts for Nonprofit Organizations. We could imagine many libraries outside of Boston benefiting from this service, along with fostering a general appreciation of local history archives. If you are looking for a way to both encourage collection use and raise funds – i-concepts may be the answer. The Amelia Earhart print was fascinating.
The second is : LibraryThing. Tim Spalding along with his gregarious black-shirted horde truly represented the best of Open Source, Library 2.0 and viral marketing. They were eager to engage and highly entertaining.
The third vendor is : LE@D-Lifelong Education @ Desktop from the University of North Texas This group was absolutely charming and demonstrated infectious enthusiasm for their services. They dressed in some of the most colorful attire at the exhibit. Le@D provides highly affording library training. According to Director – Kevin Haney (in the middle with the green shirt) – costs are as low as $15 for a course! Enthusiastic library training – Deep in the heart of Texas!
The fourth vendor is: The New York Times offering 50% off Home Delivery Service
Marketing was conducted by On the Avenue Marketing Group with this excellent salesperson hawking half-price subscriptions. She may have been the hardest working individual in the exhibit hall. Yet, it was somehow troubling that this was the limit of representation of the New York Times publishing empire.
The fifth vendor is: III – Innovative Interfaces Incorporated. III is one of the heavy hitters in the Library industry. Many libraries are dependent on their products and they have a loyal base. I worked on two transitions to III – the first at Brown University from CLSI and the second at CLAN libraries from Horizon. I have used III for over twenty years and find it offers outstanding service. However, what I observed in the exhibit hall was troubling.
The III booth was very well-appointed and designed with several interactive product displays. It supported a large group of associates to answer questions. Yet, few were actually engaged in discussions with anyone but their co-workers. A librarian approached two of the representatives to thank III for providing a pass to the exhibit hall. One of the representatives took a look at the librarian’s badge and said something to the effect of :
“Well ______ must have been giving away those passes all along the east coast, we had another librarian from ____ stop by earlier “.
Then the rep rattled off a few names of people they considered important from that same institution and basically dismissed the librarian. There was no sales pitch. No offer to demo. Merely, a dismissal.
Library Service, especially in the public library sector, ideally levels the playing field. Service is equal. In contrast, some vendor representatives have obviously been instructed to find out the station of the exhibit hall attendee, determine if they were of the buyer / influencer class and dismiss the others. Yet, the nature of libraries and librarians as technology consumers requires generating interest throughout an organization and getting everyone to buy in. If you have six vendor representatives at an exhibit and you don’t have a crowd around your people, then you should generate interest by engaging everyone. All of the library vendors were start-ups at one point.
The exhibit hall may be the most effective way to get hands on experience with some of the newest and most exciting products in the library world. The meager twenty-five dollar entrance fee – or having an inside vendor representative hook you up for free makes the experience well worth the visit.
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